Founded by Danielle, one of the lucky dog owners who got the opportunity to adopt her pup Fritz in 2021. With a background and love for brands, design and dogs, Danielle wanted to not only create a brand that is colorful, sustainable but to also become a responsible brand in the US that takes care of dogs and our planet. Fritz, our CEAO Chief Entertainment and Approval Officer ;-) is a rescue from South Carolina, a happy pup that is also a little stubborn and spoiled. As a modern dog mom, Danielle, wants to make sure all dogs get the best treatments they can. That being said, in the end, it's the dog, Fritz who approves ;-). Our mission is to create colorful and modern pet lifestyle products for the modern day dog owner with a sustainable mindset. Besides our colorful and sustainable pet essentials, we want to share lifestyle tips so that we can enjoy our pups for as long as they can live, not just for a few years.
