The story of FurRéal begins with Frederik and Liz, a dedicated married couple and loving parents to two children and a spirited Bedlington Terrier. Frederik, rooted deeply in his Belgian heritage, brings over 25 years of expertise in engineering and product development. Liz, a seasoned entrepreneur who successfully launched a renowned mom and baby brand, deeply understands the silent yet profound connections between caregivers and their non-verbal loved ones.
Driven by a desire to transform everyday pet tools into enriching experiences, they set out to reimagine the retractable leash, recognizing that dog walking is not merely a chore but a vital, magical moment of connection between pets and their owners.
Hong Kong
