Hello, my fellow pet parents!
This is the story of Smriti, Founder & Owner of PawzNDogz and mom to Princess, her goofy furball and Chief Engagement Officer at PawzNDogz!
Here’s a little background about Smriti; for 8 long years, she had dedicated her life in the corporate sector in IT, Non-Profit and retail across geographies (from India to US and now Canada).
So, you must be wondering how a corporate girl like her decided to make snuffle mats. Well, as you know she is a proud paw parent to her darling Princess and she wanted to create a product to help stimulate her mind while keeping her agile. And that’s when this idea struck! After months of pondering and after having observed the unparalleled love that most pet parents have for their furry friends, she decided that it was time to create something to help our fur babies live their best lives!
With her background in the fields of Computer Science Engineering and MBA coupled with the unbounded love she has for dogs, she decided to convert my passion into her profession. She and her family spent endless hours researching and taking feedback from customers to understand what works in the market and what pa(w)rents are looking for, which led them to making thoughtfully designed snuffle mats which are now a crowd favourite!
