PAWTALKS WITH WONDER BARK

What was the inspiration behind Wonder Bark?

Our inspiration behind launching Wonder Bark is Abbey. A west highland white terrier that is full of personality and takes being a boss to another level. 

How does your brand differ from other industry brands in the same category? What gives you the competitive edge?

Quality because we work hard to be consistent with our treats. Transparency because we feel pet owners want to know what ingredients are used in our treats. Competitive edge, We built a loyal customer base with its dedication to natural ingredients and original recipes.

Describe the ingredients you look for in the products you use.

Premium, wholesome natural ingredients. We pay a little more for our raw ingredients to create our small-batched treats. 

"With a fresh, adventurous new identity, Wonder Bark is all about sparking joy, excitement, and curiousity for pets and their owners. Now, the time has come to embrace a bold, more dynamic name. Wonder Bark reflects the premium treat manufacture's growing mission to create not just products, but experiences that encourage pets and their humans to explore the world together."

Walk us through your development process — from ideation to the product we see on the shelf.

Our original recipes are created by listening to our customers. We start with a main ingredient and from there, we build on that one ingredient, recipe, formula that we know will taste good enough that you will want to eat, too. Once the formula is created then we create the packaging that you see on the shelf. 

What are some things you take into consideration during the creation of new products?

Market interest and cost of raw ingredients - Will the customer be willing to buy this product.

Other than Wonder Bark, what is something you are passionate about?

Yoga. It has become my new passion in 2025. 

What is one major lesson you learned about running a business?

Trust YOU and what YOU bring to your business.

What are some challenges you have overcome with Wonder Bark?

Companies and individuals offering services that you believe you need to continue to move foward. It's not true. Do you at your pace (and funds). 

What would you say is your most effective marketing channel?

Social Media - Facebook. Yes, it has changed slightly, utilizing LinkedIn for B2B (vs Facebook)

"Our inspiration behind launching Wonder Bark is Abbey. A west highland white terrier that is full of personality and takes being a boss to another level. ."

Give us the backstory of your brand’s name.

After over a decade of delighting dogs and their owners as Einstein Pets, the small-batch baked natural dog treat company announced its official rebranding to Wonder Bark. With a fresh, adventurous new identity, Wonder Bark is all about sparking joy, excitement, and curiousity for pets and their owners. Now, the time has come to embrace a bold, more dynamic name. Wonder Bark reflects the premium treat manufacture's growing mission to create not just products, but experiences that encourage pets and their humans to explore the world together.

What would you like to see for Wonder Bark's future?

For Wonder Bark to be on the shelves of every independent pet store.

What do you think is the most prominent concern in the pet industry?

Inflation. Our raw materials (product ingredients and packaging) and we've not raised our prices in 13 years. They are many good treat companies today, with inflation we may start to see less companies/options available to the customers.